Extra Gum commercial evokes extra emotion

Wrigley’s Extra Gum recently released a video that captured the public’s heart. Yes, a video about gum received more than 11 million views. So what did Extra gum do right, and how can other companies follow the company’s lead?

Create a story

Extra Gum’s video, telling ...

How to develop a viral video plan

How do you get J.K Rowling to tweet about your video and get more than 6 million views in just two weeks? KFaceTV, creators of “Dark Lord Funk,”a viral video that aired March 23, 2015 accomplished just this.

The task may seem daunting but you can create a video as successful ...