PR wisdom from Capitol Hill

Matt Whitlock gives a “thumbs up” while talking about the exciting field of public relations in a presentation to BYU students on Oct. 13, 2016. (Source: Calvin Petersen)

Matt Whitlock gives a “thumbs up” while talking about the exciting field of public relations in a presentation to BYU students on Oct. 13, 2016. (Source: Calvin Petersen)

Former BYU graduate Matt Whitlock, now press secretary for Senator Orrin Hatch, returns to BYU with wisdom for PRSSA students about developing qualities that make marketable PR professionals. Whitlock shared three characteristics for success: the ability to write ...

5 skills PR pros can use to accomplish their New Year’s resolutions

Do you remember those ambitious goals you made when the New Year began? If you’re anything like me, your New Year’s resolutions have been put on the back burner to make time for school, work and ski season.

Now is a great time to refocus on your resolutions and see how to better make ...

How to know if PR is for you

If you’re anything like most college students, you have probably changed your major a solid three to four times. You may have taken a couple of PR classes, but you still are not sure if this is the right career path for you. It’s decision time. What do you do?

No one wants to graduate ...

Lisa Buyer shares skills that should be on your graduation to-do list

Every student has a to-do list of skills to learn before graduation.

Lisa Buyer talks at a PRSSA event held on Brigham Young University campus about hard skills that students should learn before they graduate. (Photo Courtesy: Brooke Tait)

Lisa Buyer talks at a PRSSA event held on Brigham Young University campus about hard skills that students should learn before they graduate. (Photo Courtesy: Brooke Tait)

Some of these things probably include design, math, writing, critical thinking and…the list goes on.

Although we are constantly working on this checklist, employers say that students still don’t have the skills ...