Why humor is essential in PR and how to use it

Look at your content. Now back at me. If you start using humor in your content, you’ll be following in the footsteps of brand geniuses like Old Spice and Poo Pourri. When used correctly, humor can elevate your sales and brand image. However, you should follow a few guidelines, ...

4 PR lessons we can learn from Kesha’s legal battle

Innocent or guilty? Kesha has been in the media spotlight before for her edgy pop music, but today her media attention comes from a legal battle that has communication professionals hanging at her every move.

The pop star claimed Dr. Luke, her producer, sexually abused and threatened ...