Three PR skills to learn from Apple vs. FBI

The dispute between Apple and the FBI has created a national debate, but there are some PR skills to be learned from the case.

1: Know your rights

Apple was put in a difficult situation in the case against the FBI.

Apple was put in a difficult situation in the case against the FBI. (Twitter, @Vircom_Inc)

The FBI is fighting Apple on the basis of the All Writs Act, claiming that Apple needs ...