4 PR lessons we can learn from Kesha’s legal battle

Innocent or guilty? Kesha has been in the media spotlight before for her edgy pop music, but today her media attention comes from a legal battle that has communication professionals hanging at her every move.

The pop star claimed Dr. Luke, her producer, sexually abused and threatened ...

PR fiascos from 2015: 3 steps to turn your 2016 crisis into an opportunity

2015 was a year full of scandals, situations gone wrong and dumb mistakes. Now, we’ve all heard that history repeats itself, so let’s take a look at last year’s PR fiascos. Instead of repeating history, maybe we can find a way to learn from it. As we approach a 2016 filled with ...

Implementing PR tactics as memorable as Taylor Swift’s lyrics

taylor swift

Taylor Swift walks through Times Square on New Years’ Eve 2014
(Photo credit: a katz / Shutterstock.com)

PR efforts often crash and burn. But do you want to know how to navigate the storms of public opinion? Be authentic.

Consider the reigning likability queen — Taylor Swift. She’s constantly getting positive media attention. She’s the  ...