PR for your PR firm: How to attract and retain the best young talent through company culture  (Part II)

“Millennials.”

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Lessons learned: The do’s of social media management

Every day, more than 70 million photos are shared on Instagram, 500 million messages are tweeted and content is shared over 1 billion times through Facebook. With so much information being shared daily, how is it possible to get your brand heard above all the social media clutter? It may ...

Taking advantage of the limelight: Sink like Red Lobster or take off running like Vans

Viral videos and photos are becoming more complex when it comes to brand image. With the recent viral video, “Damn Daniel,” these short ladders to fame have presented a new form of media publicity. The question is, how can companies take advantage of these unexpected opportunities?

Kickin’ ...

PR Super Bowl star shares lessons on persistence

Instory

Jenna Cason celebrates the end of Super Bowl VXII. Cason spent two seasons working for the Buccaneers before being hired by the NFL to work at the Super Bowl. (Courtesy of Jenna Cason)

More than 100 million Americans tune in every February to watch the Super Bowl — America’s most viewed annual sporting event. Fans fill the stadium to capacity while thousands of employees organize and run an event that generates more than $300 million yearly.

The game features world-class ...