How to resurrect a brand like Old Navy

JStone / Shutterstock.com Old Navy is back and better than ever. How did the brand become relevant again? (JStone / Shutterstock.com)

Old Navy has completely reinvented itself. From the foam flip-flops and Fourth of July shirts to the perfect fitted pant and wearable dresses, the mass retailer is no longer just mom’s favorite store.

How did this brand, formerly on life support, transform into the go-to shop for young, ...