How a successful PR campaign is changing the perception of perfection

The media has caused many women to feel insecure about the way they look. Dove’s mission is to make you feel safe, loved, and beautiful. (imagesource.com).

The media has caused many women to feel insecure about the way they look. Dove’s mission is to make you feel safe, loved, and beautiful. (imagesource.com).

Only 4 percent of women around the world consider themselves to be beautiful. This heartbreaking statistic shows that body confidence is a universal issue. However, one household name is taking a stand to redefine what it means to be beautiful.

Dove, the popular ...

Lessons learned: The don’ts of social media management

In a world saturated by social media, it’s nearly impossible for a brand to survive without an online presence. But with so many organizations vying for attention on social media, it can be difficult to get noticed. That is, until you make a mistake.

Somehow, a social media blunder survives ...

3 public speaking blunders to learn from

One misplaced comment can destroy reputation and credibility. Recent presidential debates and campaign speeches, as well as Planned Parenthood hearings, are a prime example of the damage a simple slip of the tongue can do.

Too often, individuals jump into speaking opportunities with underdeveloped ...

3 essentials to increase your blog readership

It takes more than just 10,000 hours of practice to make you an expert. Becoming a recognized expert in your subject also takes a dedicated effort to build your credibility.

Demonstrate your credibility through effective research.

Demonstrate your credibility through effective research. (Photo courtesy of pexels.com)

What you include in your blog post will determine your credibility with your readers. Applying three principles to ...