Viral videos and photos are becoming more complex when it comes to brand image. With the recent viral video, “Damn Daniel,” these short ladders to fame have presented a new form of media publicity. The question is, how can companies take advantage of these unexpected opportunities?
Johanna Skaggs is a junior studying public relations at Brigham Young University. She is passionate about solving problems and inspires to work in media relations after she graduates. She enjoys swimming competitively, basking in the sun and exploring new places.