PR is built on the foundational traits of transparency and authenticity, traits that we almost never associate with mechanic shops. For this reason, if there’s one thing I’ve dreaded more than final exams this semester, it’s taking my 1974 VW Beetle to be
Calvin Petersen is a senior studying public relations and business at Brigham Young University. He currently works at Men’s Wearhouse as a wardrobe consultant and can be seen driving around Provo, Utah, in his 1974 Volkswagen Beetle painted red, orange and yellow. He loves a project and is determined to not give up until his vision becomes reality. He is interested in branding and is preparing to work in marketing or corporate communications after graduation.