6 tips to survive and thrive in the public relations industry
When I began my academic journey to study public relations (PR), I was a wide-eyed sophomore at Brigham Young University (BYU). I was ready to get to work and get my hands dirty in the field that people deemed as “manipulative.” Manipulative? Please, more like strategic.
However, in retrospect

Since a young age, I have been fascinated with the power of effective communication and strategic planning. Growing up in an entrepreneurial home, I have witnessed stumbles, triumphs and countless steps in between. I found those transitional steps to be greatest building blocks to my academic and professional career, as they have shown me that success isn’t given, it’s earned; victory isn’t spontaneous, it’s planned; and teamwork isn’t optional, it’s essential. I appreciate the public relations field as it enables me to pursue business aspirations through building and sustaining relationships with others, which I consider to be the most imperative purpose in my life. Since I have begun studying public relations, I consider my life to be one huge group project- full of plot-twists, rough drafts and awarding challenges- I couldn’t love it more.