6 tips to survive and thrive in the public relations industry

Posted on June 14, 2017May 7, 2017 by Lauren Anderson

When I began my academic journey to study public relations (PR), I was a wide-eyed sophomore at Brigham Young University (BYU). I was ready to get to work and get my hands dirty in the field that people deemed as “manipulative.” Manipulative? Please, more like strategic.

However, in retrospect ...

Lauren Anderson

Since a young age, I have been fascinated with the power of effective communication and strategic planning. Growing up in an entrepreneurial home, I have witnessed stumbles, triumphs and countless steps in between. I found those transitional steps to be greatest building blocks to my academic and professional career, as they have shown me that success isn’t given, it’s earned; victory isn’t spontaneous, it’s planned; and teamwork isn’t optional, it’s essential. I appreciate the public relations field as it enables me to pursue business aspirations through building and sustaining relationships with others, which I consider to be the most imperative purpose in my life. Since I have begun studying public relations, I consider my life to be one huge group project- full of plot-twists, rough drafts and awarding challenges- I couldn’t love it more.

PRSA chair-elect guides students to the PR “sweet spot”

Posted on October 25, 2016October 25, 2016 by Lauren Anderson

Provo, UT – On Oct. 5 at the Maeser building on Brigham Young University campus, Public Relations Society of American (PRSA) chair-elect Jane Dvorak spoke to Public Relations Student Society of America (PRSSA) members of the BYU chapter and shared strategies to further progress their professional ...

Lauren Anderson

Spilling social secrets: Becoming an expert in social media (without wasting time)

Posted on April 26, 2016April 25, 2016 by Alec Sears

In the fast-paced world of social media, new platforms come out and new trends surge almost daily. With these changes, PR professionals must rise to a difficult challenge: adapt faster. You could spend all day on the Internet trying to stay current on issues and trends and still ...

Alec Sears

Alec Sears is a junior studying public relations at Brigham Young University. He’s not a huge fan of long walks on the beach, but he is a huge fan of long days at the beach where he can play volleyball and body surf. He has a tendency to think he’s Batman, and aspires to save the world by doing PR for non-profit organizations.

How to know if PR is for you

Posted on April 4, 2016 by Jarom Shaver

If you’re anything like most college students, you have probably changed your major a solid three to four times. You may have taken a couple of PR classes, but you still are not sure if this is the right career path for you. It’s decision time. What do you do?

No one wants to graduate ...

Jarom Shaver

Jarom is from Sierra Vista, Arizona and is a full time student at Brigham Young University, Provo studying Public Relations with a minor in Spanish. He enjoys anything basketball and if he is not at school studying, you can find him in the Richards Building playing basketball.