6 tips to survive and thrive in the public relations industry

When I began my academic journey to study public relations (PR), I was a wide-eyed sophomore at Brigham Young University (BYU). I was ready to get to work and get my hands dirty in the field that people deemed as “manipulative.” Manipulative? Please, more like strategic.

However, in retrospect ...

PRSA chair-elect guides students to the PR “sweet spot”

Provo, UT – On Oct. 5 at the Maeser building on Brigham Young University campus, Public Relations Society of American (PRSA) chair-elect Jane Dvorak spoke to Public Relations Student Society of America (PRSSA) members of the BYU chapter and shared strategies to further progress their professional ...

Spilling social secrets: Becoming an expert in social media (without wasting time)

In the fast-paced world of social media, new platforms come out and new trends surge almost daily.  With these changes, PR professionals must rise to a difficult challenge: adapt faster. You could spend all day on the Internet trying to stay current on issues and trends and still ...

How to know if PR is for you

If you’re anything like most college students, you have probably changed your major a solid three to four times. You may have taken a couple of PR classes, but you still are not sure if this is the right career path for you. It’s decision time. What do you do?

No one wants to graduate ...