PR for your PR firm: How to attract and retain the best young talent through company culture

“Millennials.”

A lot of millennials hate that word. (Seriously. Type it into Google and check it out.) But do you know what they hate even more?

Old-fashioned employers that don’t understand them.

Which means that if you’re not careful, the best and brightest in the workforce ...

Must have PR apps that will mobilize you in 2016

Smaller, faster, pocketsize, instant. As millennials begin to infiltrate the business world, these are the priorities we see more frequently. A typical work day is no longer defined by a nine to five schedule in a sea of gray cubicles with personal phones and computers. Especially in the ...

Spilling social secrets: Becoming an expert in social media (without wasting time)

In the fast-paced world of social media, new platforms come out and new trends surge almost daily.  With these changes, PR professionals must rise to a difficult challenge: adapt faster. You could spend all day on the Internet trying to stay current on issues and trends and still ...