PR wisdom from Capitol Hill

Matt Whitlock gives a “thumbs up” while talking about the exciting field of public relations in a presentation to BYU students on Oct. 13, 2016. (Source: Calvin Petersen)
Former BYU graduate Matt Whitlock, now press secretary for Senator Orrin Hatch, returns to BYU with wisdom for PRSSA students about developing qualities that make marketable PR professionals. Whitlock shared three characteristics for success: the ability to write

Calvin Petersen is a senior studying public relations and business at Brigham Young University. He currently works at Men’s Wearhouse as a wardrobe consultant and can be seen driving around Provo, Utah, in his 1974 Volkswagen Beetle painted red, orange and yellow. He loves a project and is determined to not give up until his vision becomes reality. He is interested in branding and is preparing to work in marketing or corporate communications after graduation.