Now you see me, now you don’t: Practicing good transparency (Part 1)
It’s not always easy to be an open book. However, history shows that dishonesty and secrecy usually ends up costing more when the public finds out later. Like an overripe piece of fruit, the longer a lie is kept the fouler it will taste when someone finally has to take a bite.
Volkswagen
Karsten Kutterer is a public relations student at Brigham Young University. He is happily married to the girl of his dreams and is excited for his son to be born in June. He loves passing the hours away with his nose in a book, playing board games or eating his wife’s delicious cooking.