Why humor is essential in PR and how to use it

Look at your content. Now back at me. If you start using humor in your content, you’ll be following in the footsteps of brand geniuses like Old Spice and Poo Pourri. When used correctly, humor can elevate your sales and brand image. However, you should follow a few guidelines, ...

Getting past the fluff: Posting social media content that matters

Posting effective social media is a lot harder than one might think. How many times have you seen a post from a company that does not match their brand or comes across as superficial? Creating a post on social media that not only resonates with your audience but also helps to build your ...