The sweet rewards of newsjacking

The internet is a crazy place. You never know what’s going to go viral. Let’s be honest, nobody saw Harambe, Alex from Target or Left Shark coming. But when the entire country seems to be focused on one aspect of the news or pop culture, you’ve got to take ...

Lessons learned: The don’ts of social media management

In a world saturated by social media, it’s nearly impossible for a brand to survive without an online presence. But with so many organizations vying for attention on social media, it can be difficult to get noticed. That is, until you make a mistake.

Somehow, a social media blunder survives ...