Giving the customer what they want: How Netflix changed the face of entertainment

If you have ever found yourself sucked into hours of video streaming after sitting down to watch “just one episode” of your favorite show, you have Netflix to thank (or curse) for that. But Netflix did not become the king of video streaming and the “Next Episode” button by chance.

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LDS Public Affairs manager talks PR strategy behind ‘Meet the Mormons’

LDS Public Affairs Senior Manager Scott Trotter visits with David Archuleta behind the scenes at the "Meet the Mormons" premiere. (John Dye)

LDS Public Affairs Senior Manager Scott Trotter visits with David Archuleta behind the scenes at the “Meet the Mormons” premiere. (John Dye)

There is a critical difference between amateur campaign and highly effective campaigns — a well thought-out and implemented strategy. The Church of Jesus Christ of Latter-day Saints’ “Meet the Mormons” campaign, which rolled out summer 2014, is one that exceeded its goal.

The ...