Netflix | Bradley PR

If you have ever found yourself sucked into hours of video streaming after sitting down to watch “just one episode” of your favorite show, you have Netflix to thank (or curse) for that. But Netflix did not become the king of video streaming and the “Next Episode” button by chance.

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Amanda Jacobsmeyer

Amanda Jacobsmeyer is a senior in the Public Relations program at Brigham Young University from Overton, Nevada. She is currently working as a teacher at the Missionary Training Center in Provo, Utah. She also works as a public relations specialist for The Allazo Group, an educational conglomerate. Amanda loves all things British, having “jam sessions” with her friends, and anything sugary. She is also an outspoken nerd and quotes movies in every conversation. Amanda is aspiring to work in the music industry as a public relations professional and event manager.

LDS Public Affairs Senior Manager Scott Trotter visits with David Archuleta behind the scenes at the “Meet the Mormons” premiere. (John Dye)

There is a critical difference between amateur campaign and highly effective campaigns — a well thought-out and implemented strategy. The Church of Jesus Christ of Latter-day Saints’ “Meet the Mormons” campaign, which rolled out summer 2014, is one that exceeded its goal.

The ...

McKann Hanseen

McKann is currently a public relations/travel and tourism student at Brigham Young University. She enjoys outdoor adventures, getting to know people, and admiring the creations of others.