How to shoot and edit your first video

Posted on May 31, 2017May 7, 2017 by Maddy Pimentel

Video is the new communication channel. On social platforms, it boasts twelve hundred percent more shares than text and image-based content combined, and it’s changing the way the internet works.

Syndcast predicts that seventy-four percent of all internet traffic in 2017 will be video.

Chances ...

Maddy Pimentel

I’m a communications student at BYU in my senior year with an emphasis in public relations. I love working in teams to develop marketing and public relations campaigns, and to create fun and engaging content for those campaigns. I’m especially interested in work with Nonprofits or NGO’s, but I’ve helped out with other businesses and organizations as well, including two startups and a mom and kids fitness gym. I have experience with graphic design, web design, and video editing.

How to post online to avoid a PR disaster

Posted on July 13, 2016April 30, 2016 by Emily Harris

Posting online may seem simple, but there is a lot more thought that goes in to it than you might think. PR disasters are seen all the time on social media, whether it is an offensive tweet, a misunderstood hashtag or bad spelling and grammar. The following infographic gives basic guidelines ...

Emily Harris

Emily Harris was born and raised in a small town in the California Bay Area. Growing up she tried a variety of different sports, but always loved being in the water more than anything else. At the age of nine Emily joined a swim team and the rest is history.

Along with swimming, Emily has always had a love for communicating with others. In high school she joined the Leadership Program and held multiple positions on campus such as Junior Class President.

Now, as Emily attends Brigham Young University, she continues to follow her communication and swimming passions as a Public Relations major and a member of the BYU swim team.

As she continues to study Public Relations, Emily wishes to gain more experience and eventually move into a company where she can participate in philanthropy work.

3 tips to pitch a story right

Posted on March 18, 2016March 18, 2016 by Karsten Kutterer

Leigh Gibson was hired as an account director for Intrepid Agency in August 2011. (Photo courtesy of Intrepid)

Leigh Gibson, account director at Intrepid, “lived and breathed” journalism before she went into public relations. Having experience in both worlds, Gibson knows the ins and outs of pitching stories to the media.

In her relationship with the media, Gibson lives by what she calls ...

Karsten Kutterer

Karsten Kutterer is a public relations student at Brigham Young University. He is happily married to the girl of his dreams and is excited for his son to be born in June. He loves passing the hours away with his nose in a book, playing board games or eating his wife’s delicious cooking.