How to shoot and edit your first video

Video is the new communication channel. On social platforms, it boasts twelve hundred percent more shares than text and image-based content combined, and it’s changing the way the internet works.

Syndcast predicts that seventy-four percent of all internet traffic in 2017 will be video.

Chances ...

How to post online to avoid a PR disaster

Posting online may seem simple, but there is a lot more thought that goes in to it than you might think. PR disasters are seen all the time on social media, whether it is an offensive tweet, a misunderstood hashtag or bad spelling and grammar. The following infographic gives basic guidelines ...

3 tips to pitch a story right

Leigh Gibson was hired as an account director for Intrepid Agency in August 2011. (Photo courtesy of Intrepid)

Leigh Gibson was hired as an account director for Intrepid Agency in August 2011. (Photo courtesy of Intrepid)

Leigh Gibson, account director at Intrepid, “lived and breathed” journalism before she went into public relations. Having experience in both worlds, Gibson knows the ins and outs of pitching stories to the media.

In her relationship with the media, Gibson lives by what she calls ...