Spilling social secrets: Becoming an expert in social media (without wasting time)

In the fast-paced world of social media, new platforms come out and new trends surge almost daily.  With these changes, PR professionals must rise to a difficult challenge: adapt faster. You could spend all day on the Internet trying to stay current on issues and trends and still ...

Lisa Buyer shares skills that should be on your graduation to-do list

Every student has a to-do list of skills to learn before graduation.

Lisa Buyer talks at a PRSSA event held on Brigham Young University campus about hard skills that students should learn before they graduate. (Photo Courtesy: Brooke Tait)

Lisa Buyer talks at a PRSSA event held on Brigham Young University campus about hard skills that students should learn before they graduate. (Photo Courtesy: Brooke Tait)

Some of these things probably include design, math, writing, critical thinking and…the list goes on.

Although we are constantly working on this checklist, employers say that students still don’t have the skills ...