3 tips to pitch a story right

Leigh Gibson was hired as an account director for Intrepid Agency in August 2011. (Photo courtesy of Intrepid)

Leigh Gibson was hired as an account director for Intrepid Agency in August 2011. (Photo courtesy of Intrepid)

Leigh Gibson, account director at Intrepid, “lived and breathed” journalism before¬†she went into public relations. Having experience in both worlds, Gibson knows the ins and outs of pitching stories to the media.

In her relationship with the media, Gibson lives by what she calls ...