IPR webinar: Big data provides big results in PR

Mark Weiner and Dr. Sarab Kochhar addressed the effect of big data on public relations in free webinar provided by the Institute for Public Relations. (Photo retrieved from CommPRO.biz)

Mark Weiner and Dr. Sarab Kochhar addressed the effect of big data on public relations in free webinar provided by the Institute for Public Relations. (Photo retrieved from CommPRO.biz)

The Institute for Public Relations hosted a free webinar on Nov. 13, introducing its soon-to-be-released white papers on the effects of big data on public relations. Authors of the papers, Mark Weiner and Sarab Kochhar, introduced the concept of big data and how it can be used to maximize ...