Building awareness for your budding business

Start-up companies start out small. That’s the way every business works. So how do you build awareness for your brand when all of your staff could carpool to work in the same car? Many start-up companies don’t have the funds to hire a firm or designated employee to do its public relations ...

How to maintain and create beneficial relationships

Derrick Royce, Chief Experience Officer at Aptive Environmental, found success in developing and maintaining beneficial relationships. (Photo courtesy of Derrick Royce)

Derrick Royce, Chief Experience Officer at Aptive Environmental, found success in developing and maintaining beneficial relationships. (Photo courtesy of Derrick Royce)

At 36 years old, Derrick Royce has never once had to submit a résumé for any job. Royce, Chief Experience Officer at Aptive Environmental, has held multiple high profile jobs throughout his career and attributes much of this to his ability to maintain beneficial relationships.

Royce shares how ...

For PR grads: Learning the media-tier system from a toilet night light company

It was 3:00 a.m. when the call of mother nature rumbled in the stomach of Wendy Hale.

This call wasn’t an unusual occurrence. It normally happened at least once a night. As she got out of bed, she began the sluggish journey across the room and into the bathroom. She moved through ...

Unfashionable mistakes made in fashion PR: 4 steps to avoid them

As mentioned in my previous post, the fashion industry has a longstanding trend of making poor PR decisions. So, what’s the secret to avoiding these mistakes? A number of tips are out there, but here are five you can count on to help you catch those unfashionable decisions before ...