Three PR skills to learn from Apple vs. FBI

The dispute between Apple and the FBI has created a national debate, but there are some PR skills to be learned from the case.

1: Know your rights

Apple was put in a difficult situation in the case against the FBI.

Apple was put in a difficult situation in the case against the FBI. (Twitter, @Vircom_Inc)

The FBI is fighting Apple on the basis of the All Writs Act, claiming that Apple needs ...

Taking a stand without tipping the boat: Strategic planning for sensitive PR issues

We live in a complex society. New thoughts and ideas trend daily, and it may be difficult to tell what stand to take on issues. Apple or the FBI? Trump or Clinton? Did Kesha actually get raped? Were Erin ...