BYU’s PR program: Top five and on the rise with social media and engagement center

Brigham Young University’s (BYU) public relations (PR) program has been ranked top five by PR Week multiple times. Yet this program continues to improve. Before winter semester, ...

Braces and butterfly clips: friendly reminders of our past

Scrolling through pictures and you spot the shimmer lip gloss. Cringe. The middle part with the choker your mom bought from Claire’s. Who decided that was okay to wear? You want to stop scrolling but you just can’t seem to look away. It’s the app that takes nostalgic to a new level, ...

Snapchat: The new way to reach millennials

With the rise of social media over the past decade, businesses and marketers have learned the importance of utilizing these outlets to grow their brands. And they’ve gotten pretty good at it.

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Snapchat has upwards of 100 million daily users and almost 9,000 photos are shared through the app every second. (Alex Galorath)

They’ve become masters at posting, updating, sharing, tweeting and gramming. But a new ...

Lisa Buyer shares skills that should be on your graduation to-do list

Every student has a to-do list of skills to learn before graduation.

Lisa Buyer talks at a PRSSA event held on Brigham Young University campus about hard skills that students should learn before they graduate. (Photo Courtesy: Brooke Tait)

Lisa Buyer talks at a PRSSA event held on Brigham Young University campus about hard skills that students should learn before they graduate. (Photo Courtesy: Brooke Tait)

Some of these things probably include design, math, writing, critical thinking and…the list goes on.

Although we are constantly working on this checklist, employers say that students still don’t have the skills ...