Wrigley’s Extra Gum recently released a video that captured the public’s heart. Yes, a video about gum received more than 11 million views. So what did Extra gum do right, and how can other companies follow the company’s lead?
Create a story
Extra Gum’s video, telling
Emily Sopp is a California girl who dreams of traveling the world. She hopes to one day integrate her public relations background into an international setting. She is a junior studying public relations and editing at BYU, and she graduates December 2016.