How a successful PR campaign is changing the perception of perfection

The media has caused many women to feel insecure about the way they look. Dove’s mission is to make you feel safe, loved, and beautiful. (imagesource.com).

The media has caused many women to feel insecure about the way they look. Dove’s mission is to make you feel safe, loved, and beautiful. (imagesource.com).

Only 4 percent of women around the world consider themselves to be beautiful. This heartbreaking statistic shows that body confidence is a universal issue. However, one household name is taking a stand to redefine what it means to be beautiful.

Dove, the popular ...