Giving the customer what they want: How Netflix changed the face of entertainment

If you have ever found yourself sucked into hours of video streaming after sitting down to watch “just one episode” of your favorite show, you have Netflix to thank (or curse) for that. But Netflix did not become the king of video streaming and the “Next Episode” button by chance.

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Three PR skills to learn from Apple vs. FBI

The dispute between Apple and the FBI has created a national debate, but there are some PR skills to be learned from the case.

1: Know your rights

Apple was put in a difficult situation in the case against the FBI.

Apple was put in a difficult situation in the case against the FBI. (Twitter, @Vircom_Inc)

The FBI is fighting Apple on the basis of the All Writs Act, claiming that Apple needs ...