Giraffe or Tiger? No customer suggestion is a small one.

In 2011, then three-year-old (three and a half if you were to ask her) Lily Robinson of the United Kingdom wrote a letter asking a simple zoology question to nationwide grocery store chain Sainsbury’s. ...

A headphone company’s quest to build trust

As an aspiring musician, Jimmy Davidson’s need for music surpasses the average listener. He is continually listening to new artists and albums in order to provide himself with the inspiration he needs to write new tunes.

“I use [headphones] every day, multiple ...

Little-known Provo auto shop provides world-class customer service

This one-of-a-kind Baja Beetle was the great project of my teenage years. More than eight years later, it’s still my daily driver. (Source: Jackson Zollinger, 2014)

This one-of-a-kind Baja Beetle was the great project of my teenage years. More than eight years later, it’s still my daily driver. (Source: Jackson Zollinger, 2014)

PR is built on the foundational traits of transparency and authenticity, traits that we almost never associate with mechanic shops. For this reason, if there’s one thing I’ve dreaded more than final exams this semester, it’s taking my 1974 VW Beetle to be ...

A mother-of-the-bride mess to a wedding day success

Six months.

It took six months to find the perfect dress, and now part of it lay on the ground in shambles. She couldn’t hold back the tears a second longer. Each tear landed on a piece of shredded red lace.

“What happened?” Gasped Cindy Hopkins. She could barely get the words out of ...