Giraffe or Tiger? No customer suggestion is a small one.

Posted on March 28, 2017March 27, 2017 by Amanda Jacobsmeyer

In 2011, then three-year-old (three and a half if you were to ask her) Lily Robinson of the United Kingdom wrote a letter asking a simple zoology question to nationwide grocery store chain Sainsbury’s. ...

Amanda Jacobsmeyer

Amanda Jacobsmeyer is a senior in the Public Relations program at Brigham Young University from Overton, Nevada. She is currently working as a teacher at the Missionary Training Center in Provo, Utah. She also works as a public relations specialist for The Allazo Group, an educational conglomerate. Amanda loves all things British, having “jam sessions” with her friends, and anything sugary. She is also an outspoken nerd and quotes movies in every conversation. Amanda is aspiring to work in the music industry as a public relations professional and event manager.

A headphone company’s quest to build trust

Posted on March 6, 2017March 5, 2017 by James Collard

As an aspiring musician, Jimmy Davidson’s need for music surpasses the average listener. He is continually listening to new artists and albums in order to provide himself with the inspiration he needs to write new tunes.

“I use [headphones] every day, multiple ...

James Collard

James Collard is a public relations student from Kaysville, Utah. He recently finished an internship with the Public Affairs Department of the Church of Jesus Christ of Latter-day Saints and is currently working as writer on BYU’s College of Physical and Mathematical Sciences marketing team. James is the type of person that enjoys travelling and exploring new places; unfortunately, time and finances don’t always allow him to do those things. In those cases, James turns to Netflix to bring him happiness.

Little-known Provo auto shop provides world-class customer service

Posted on January 4, 2017January 3, 2017 by Calvin Petersen

This one-of-a-kind Baja Beetle was the great project of my teenage years. More than eight years later, it’s still my daily driver. (Source: Jackson Zollinger, 2014)

PR is built on the foundational traits of transparency and authenticity, traits that we almost never associate with mechanic shops. For this reason, if there’s one thing I’ve dreaded more than final exams this semester, it’s taking my 1974 VW Beetle to be ...

Calvin Petersen

Calvin Petersen is a senior studying public relations and business at Brigham Young University. He currently works at Men’s Wearhouse as a wardrobe consultant and can be seen driving around Provo, Utah, in his 1974 Volkswagen Beetle painted red, orange and yellow. He loves a project and is determined to not give up until his vision becomes reality. He is interested in branding and is preparing to work in marketing or corporate communications after graduation.

A mother-of-the-bride mess to a wedding day success

Posted on August 3, 2016April 30, 2016 by Ashley Frost

Six months.

It took six months to find the perfect dress, and now part of it lay on the ground in shambles. She couldn’t hold back the tears a second longer. Each tear landed on a piece of shredded red lace.

“What happened?” Gasped Cindy Hopkins. She could barely get the words out of ...

Ashley Frost

Ashley Frost is an aspiring public relations professional with a zeal for writing and a passion for life. Although she is a dedicated student, she doesn’t spend all her time with her nose in her books. She is a political junky, Netflix enthusiast, loving wife, and the world’s proudest aunt. She loves PR and believes that words have power to change the world.