How to resurrect a brand like Old Navy
Old Navy is back and better than ever. How did the brand become relevant again? (JStone / Shutterstock.com)
Old Navy has completely reinvented itself. From the foam flip-flops and Fourth of July shirts to the perfect fitted pant and wearable dresses, the mass retailer is no longer just mom’s favorite store.
How did this brand, formerly on life support, transform into the go-to shop for young,
Megan, a public relations major, works as a social media manager by day and shops online clearance sections by night. She’s an advocate for gluten-free treats. You can find her reading the latest Mindy Kaling book or creating a tasteful collage wall.