PR fiascos from 2015: 3 steps to turn your 2016 crisis into an opportunity
2015 was a year full of scandals, situations gone wrong and dumb mistakes. Now, we’ve all heard that history repeats itself, so let’s take a look at last year’s PR fiascos. Instead of repeating history, maybe we can find a way to learn from it. As we approach a 2016 filled with
Alec Sears is a junior studying public relations at Brigham Young University. He’s not a huge fan of long walks on the beach, but he is a huge fan of long days at the beach where he can play volleyball and body surf. He has a tendency to think he’s Batman, and aspires to save the world by doing PR for non-profit organizations.