Marketing tips from ‘The Hunger Games’ will help your brand ‘catch fire’

The three-finger salute signifies unity between the districts in "The Hunger Games." (Josh Thomas)

The three-finger salute signifies unity between the districts in “The Hunger Games.” (Josh Thomas)

Every Everdeen-loving, Capitol-loathing Hunger Games fan is assuredly excited for the final piece of the movie series, “The Hunger Games: Mockingjay Part 2,” which premieres Nov. 20. The release is sure to bring out zealous fanatics everywhere.

The powerful Hunger Games movement might ...