Marketing tips from ‘The Hunger Games’ will help your brand ‘catch fire’

The three-finger salute signifies unity between the districts in "The Hunger Games." (Josh Thomas)

The three-finger salute signifies unity between the districts in “The Hunger Games.” (Josh Thomas)

Every Everdeen-loving, Capitol-loathing Hunger Games fan is assuredly excited for the final piece of the movie series, “The Hunger Games: Mockingjay Part 2,” which premieres Nov. 20. The release is sure to bring out zealous fanatics everywhere.

The powerful Hunger Games movement might ...

Extra Gum commercial evokes extra emotion

Wrigley’s Extra Gum recently released a video that captured the public’s heart. Yes, a video about gum received more than 11 million views. So what did Extra gum do right, and how can other companies follow the company’s lead?

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Extra Gum’s video, telling ...