PR: the business of people

Posted on May 10, 2017April 26, 2017 by Calvin Petersen

Although I sell suits, my official title at Men’s Wearhouse is Wardrobe Consultant. I make
suggestions about style and fit based on years of experience. I pride myself on giving my customers
world-class customer service, which has taught me a lot about PR. Photo credit: Calvin Petersen, 2016.

“I have always said that everyone is in sales. Maybe you don’t hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales,” said salesman extraordinaire Zig Ziglar. If this is true, there isn’t ...

Calvin Petersen

Calvin Petersen is a senior studying public relations and business at Brigham Young University. He currently works at Men’s Wearhouse as a wardrobe consultant and can be seen driving around Provo, Utah, in his 1974 Volkswagen Beetle painted red, orange and yellow. He loves a project and is determined to not give up until his vision becomes reality. He is interested in branding and is preparing to work in marketing or corporate communications after graduation.

4 lessons Clinton and Trump should have learned from “The West Wing”

Posted on January 18, 2017January 17, 2017 by Megan Wald

Previous presidential candidates Hillary Clinton and Donald Trump committed some communications errors that could have been easily avoided. (Photo Source: Common Dreams)

The whirlwind of presidential election news, opinions, polls and debates that dominated the news cycle recently came to an end, but we can still learn from the communications successes and failures each campaign experienced.

Here, we’re going to focus more on correcting ...

Megan Wald

Megan Wald was born near Chicago and grew up in Arizona. Her down time consists of reading, playing the piano and watching movies. Megan also considers herself an amateur artist. Such passions and talents allow her to exercise creativity constantly. She learns quickly in and out of the office. (And is currently learning how to write computer code.) Megan is searching for opportunities to learn and develop as a communications professional.

BYU Comms students get a leg up

Posted on November 16, 2016November 28, 2016 by Maddy Pimentel

Communications graduates meet up in the AdLab after individual mentoring sessions with students. (Source: School of Communications)

Breaking into the field of communications can be tough, and a degree no longer guarantees a good job. Barely half of college graduates in the last few years have been able to find work in their area of study.

That is a scary thought for millennials preparing to enter the workforce.

...

Maddy Pimentel

I’m a communications student at BYU in my senior year with an emphasis in public relations. I love working in teams to develop marketing and public relations campaigns, and to create fun and engaging content for those campaigns. I’m especially interested in work with Nonprofits or NGO’s, but I’ve helped out with other businesses and organizations as well, including two startups and a mom and kids fitness gym. I have experience with graphic design, web design, and video editing.

Three things to make job hunting easy for students

Posted on November 10, 2016November 28, 2016 by April McLane

Students, alumni and professors collaborated together at Brigham Young University on Oct. 14 for one purpose—to improve the marketability of students in public relations. Entering into the workplace can be scary, but with help from experienced alumni, it can be ...

April McLane

April McLane was born and raised in a small town in the Houston area. April grew up competing in an equestrian sport, Cowboy Mounted Shooting. Horseback riding continues to be a passion in her life. When she’s not in school or working, four-wheeling and taking it easy in the mountains is also one of her favorite pastimes.

One thing April lives by is thinking outside of the box and creatively solving problems. Throughout her college years at BYU, she discovered that public relations was the best fit for those goals. Since then, interning in D.C. at Youth Service America sparked her interest in nonprofit work. Continuing her studies, April aspires to strengthen her skills and hopes to contribute to the nonprofit sector. Aside from work and academics, serving and loving life remains a priority.