How college Football teams are using public relations

Fans go crazy over their favorite college football teams. How is PR happening in the background? (Photo retrieved from Mike McKee at freeimages.com)

Fans go crazy over their favorite college football teams.
How is PR happening in the background?
(Photo credit: Mike McKee at freeimages.com)

Huddles, Heismans and homecoming games — they’re all part of the buzz surrounding college football, so how is PR used to make them happen?

From writing and publishing game recaps to facilitating preseason events, college teams’ PR staff have endless behind-the-scenes work. Promoting ...