The ABCs of effective PR
For the experienced PR professional, knowing the alphabet is more important than ever.

The ABCs of PR tactics.
Gini Dietrich spoke in a Cision webinar, giving alphabetical advice every PR pro should use.
(Photo from cision.com)
In a PR webinar hosted by Cision on Dec. 8, Gini Dietrich, founder of Spin Sucks Pro, delivered a presentation titled “From A to Z: Blogging and Content for PR.” Listing a PR tool for each letter of

Preston Williamson is a junior studying public relations at Brigham Young University in Provo, Utah. His career interests are in health care and service marketing. Preston is married to his wife Jane, and his hobbies include cooking, exercising and reading non-fiction books.