LDS Public Affairs manager talks PR strategy behind ‘Meet the Mormons’

LDS Public Affairs Senior Manager Scott Trotter visits with David Archuleta behind the scenes at the "Meet the Mormons" premiere. (John Dye)

LDS Public Affairs Senior Manager Scott Trotter visits with David Archuleta behind the scenes at the “Meet the Mormons” premiere. (John Dye)

There is a critical difference between amateur campaign and highly effective campaigns — a well thought-out and implemented strategy. The Church of Jesus Christ of Latter-day Saints’ “Meet the Mormons” campaign, which rolled out summer 2014, is one that exceeded its goal.

The ...