The ABCs of effective PR

For the experienced PR professional, knowing the alphabet is more important than ever.

The ABCs of PR tactics. Gini Dietrich spoke in a Cision webinar, giving alphabetical advice every PR pro should use. (Photo retrieved from cision.com)

The ABCs of PR tactics.
Gini Dietrich spoke in a Cision webinar, giving alphabetical advice every PR pro should use.
(Photo from cision.com)

In a PR webinar hosted by Cision on Dec. 8, Gini Dietrich, founder of Spin Sucks Pro, delivered a presentation titled “From A to Z: Blogging and Content for PR.” Listing a PR tool for each letter of ...