Why you need PR and marketing before you graduate

(Source: shutterstock.com)

(Source: shutterstock.com)

At some point in your educational career, you have probably considered changing from your dream major in hopes of a better job. The fear of not making enough for a living can cause you to second guess the true value of what you love to do, and leave you thinking ...

PR: the business of people

Although I sell suits, my official title at Men's Wearhouse is Wardrobe Consultant. I make suggestions about style and fit based on years of experience. I pride myself on giving my customers world-class customer service, which has taught me a lot about PR. Photo credit: Calvin Petersen, 2016.

Although I sell suits, my official title at Men’s Wearhouse is Wardrobe Consultant. I make
suggestions about style and fit based on years of experience. I pride myself on giving my customers
world-class customer service, which has taught me a lot about PR. Photo credit: Calvin Petersen, 2016.

“I have always said that everyone is in sales. Maybe you don’t hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales,” said salesman extraordinaire Zig Ziglar. If this is true, there isn’t ...

What the Kardashians can teach us about good public relations

Whether you love them or you hate them, there’s no way you don’t know them. The Kardashian name has become a household term used all throughout America and the world. So how, you may ask, did this family become so famous?

Well, they don’t sing, act, or have ...

Millennials: Gotta Catch ‘Em All!

Pokémon Go has exploded into our culture like a level six Volcanion. If you didn’t understand that reference, you might want to consider studying up on this worldwide phenomenon. It could be a valuable tool for your business to catch the attention of Pokémon ...