What the Kardashians can teach us about good public relations

Posted on May 3, 2017April 26, 2017 by Christina Lazarev

Whether you love them or you hate them, there’s no way you don’t know them. The Kardashian name has become a household term used all throughout America and the world. So how, you may ask, did this family become so famous?

Well, they don’t sing, act, or have ...

Christina Lazarev

Christina is a public relations major with a passion for branding and fashion. When she’s not finishing every assignment weeks ahead of time, she enjoys watching Tasty videos, catching up on Bob’s Burgers and finding things for more than 50% off at Nordstrom Rack.

How to resurrect a brand like Old Navy

Posted on January 8, 2016November 24, 2015 by Megan Allen

Old Navy is back and better than ever. How did the brand become relevant again? (JStone / Shutterstock.com)

Old Navy has completely reinvented itself. From the foam flip-flops and Fourth of July shirts to the perfect fitted pant and wearable dresses, the mass retailer is no longer just mom’s favorite store.

How did this brand, formerly on life support, transform into the go-to shop for young, ...

Megan Allen

Megan, a public relations major, works as a social media manager by day and shops online clearance sections by night. She’s an advocate for gluten-free treats. You can find her reading the latest Mindy Kaling book or creating a tasteful collage wall.

PRSSA National Conference: Tips for upcoming fashion PR pros

Posted on November 25, 2015November 25, 2015 by Megan Allen

Theo Tyson, founder of trinity productions, is a thought leader in the world of fashion PR. Beyond event planning, publicity and parties, Tyson creates custom experiences for her clients.

In addition to her content presented at the 2015 ...

Megan Allen