What the Kardashians can teach us about good public relations

Whether you love them or you hate them, there’s no way you don’t know them. The Kardashian name has become a household term used all throughout America and the world. So how, you may ask, did this family become so famous?

Well, they don’t sing, act, or have ...

Putting on your best face: Mr. Potato Head and personal branding

Mr. Potato Head is Hasbro’s celebrated toy that allows players to change facial features and accessories. Image retrieved Oct. 18, 2016 from Twitter.

Mr. Potato Head is Hasbro’s celebrated toy that allows players to change facial features and accessories. (Image retrieved Oct. 18, 2016 from Twitter.)

“Hey Hamm. Look, I’m Picasso!” declared Mr. Potato Head in Pixar’s 1995 hit Toy Story. Mr. Potato Head fascinated me as a child because he could become whoever he wanted simply by rearranging his facial features or putting on new costumes. While we may not ...

How to resurrect a brand like Old Navy

JStone / Shutterstock.com Old Navy is back and better than ever. How did the brand become relevant again? (JStone / Shutterstock.com)

Old Navy has completely reinvented itself. From the foam flip-flops and Fourth of July shirts to the perfect fitted pant and wearable dresses, the mass retailer is no longer just mom’s favorite store.

How did this brand, formerly on life support, transform into the go-to shop for young, ...

PRSSA National Conference: Tips for upcoming fashion PR pros

Theo Tyson, founder of trinity productions, is a thought leader in the world of fashion PR. Beyond event planning, publicity and parties, Tyson creates custom experiences for her clients.

In addition to her content presented at the 2015 ...