The sweet rewards of newsjacking

The internet is a crazy place. You never know what’s going to go viral. Let’s be honest, nobody saw Harambe, Alex from Target or Left Shark coming. But when the entire country seems to be focused on one aspect of the news or pop culture, you’ve got to take ...

A digital generation: How to brand toward millennials

If you were to describe one thing that has changed the most in this generation, what would it be?

Think back to only a decade ago where cell phones like the Motorola Razr were all the craze. Smartphones were nonexistent, which meant the only way to use the Internet was through a computer.

Can ...

For interns: 4 ways to target bloggers for your employer

At the beginning of the semester, I started as a PR and marketing intern with a rapidly-growing product company.

I was excited to put into practice all of the classroom skills and theories I had learned.

(Interns that understand pitching to bloggers will be more prepared for their internship programs. PC: Flickr)

Interns that understand pitching to bloggers will be more prepared for their internship programs. (PC: Flickr)

After a few days of getting adjusted, the CEO of the company pulled me into ...

3 essentials to increase your blog readership

It takes more than just 10,000 hours of practice to make you an expert. Becoming a recognized expert in your subject also takes a dedicated effort to build your credibility.

Demonstrate your credibility through effective research.

Demonstrate your credibility through effective research. (Photo courtesy of pexels.com)

What you include in your blog post will determine your credibility with your readers. Applying three principles to ...