You have just graduated from college and landed your first real job. It’s your first day at work and your boss calls you into a staff meeting.
Looking around at everyone, he says, “Consumer engagement is dropping—and it’s dropping fast.” Singling
Hudson McKay is a student at Brigham Young University and currently serves on the PRSSA board as vice president of member services. When he’s not writing online marketing campaigns or blog posts, you can find him climbing up mountains, being with friends, and crunching on as much flavored ice that he can get his hands on.