PR: the business of people

Although I sell suits, my official title at Men's Wearhouse is Wardrobe Consultant. I make suggestions about style and fit based on years of experience. I pride myself on giving my customers world-class customer service, which has taught me a lot about PR. Photo credit: Calvin Petersen, 2016.

Although I sell suits, my official title at Men’s Wearhouse is Wardrobe Consultant. I make
suggestions about style and fit based on years of experience. I pride myself on giving my customers
world-class customer service, which has taught me a lot about PR. Photo credit: Calvin Petersen, 2016.

“I have always said that everyone is in sales. Maybe you don’t hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales,” said salesman extraordinaire Zig Ziglar. If this is true, there isn’t ...

Implementing PR tactics as memorable as Taylor Swift’s lyrics

taylor swift

Taylor Swift walks through Times Square on New Years’ Eve 2014
(Photo credit: a katz / Shutterstock.com)

PR efforts often crash and burn. But do you want to know how to navigate the storms of public opinion? Be authentic.

Consider the reigning likability queen — Taylor Swift. She’s constantly getting positive media attention. She’s the  ...

Marketing tips from ‘The Hunger Games’ will help your brand ‘catch fire’

The three-finger salute signifies unity between the districts in "The Hunger Games." (Josh Thomas)

The three-finger salute signifies unity between the districts in “The Hunger Games.” (Josh Thomas)

Every Everdeen-loving, Capitol-loathing Hunger Games fan is assuredly excited for the final piece of the movie series, “The Hunger Games: Mockingjay Part 2,” which premieres Nov. 20. The release is sure to bring out zealous fanatics everywhere.

The powerful Hunger Games movement might ...