Phil Knight hates advertising. You read that right. Phil Knight, the founder of Nike, hates advertising. The idea seems counterintuitive. Nike is one of the world’s most iconic brands ever. It’s hard to go anywhere without seeing the familiar Nike swoosh on someone’s shoes or a billboard.
Jacob is a public relations major and a graphic designer for BYU athletics. He loves film, design, good books, and sports. In his spare time he enjoys playing board games and spending time with friends and family.