Braces and butterfly clips: friendly reminders of our past

Scrolling through pictures and you spot the shimmer lip gloss. Cringe. The middle part with the choker your mom bought from Claire’s. Who decided that was okay to wear? You want to stop scrolling but you just can’t seem to look away. It’s the app that takes nostalgic to a new level, ...

Snapchat: The new way to reach millennials

With the rise of social media over the past decade, businesses and marketers have learned the importance of utilizing these outlets to grow their brands. And they’ve gotten pretty good at it.

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Snapchat has upwards of 100 million daily users and almost 9,000 photos are shared through the app every second. (Alex Galorath)

They’ve become masters at posting, updating, sharing, tweeting and gramming. But a new ...

How storytelling built Nike’s shoe empire

Phil Knight hates advertising. You read that right. Phil Knight, the founder of Nike, hates advertising. The idea seems counterintuitive. Nike is one of the world’s most iconic brands ever. It’s hard to go anywhere without seeing the familiar Nike swoosh on someone’s shoes or a billboard. ...

Fashion fluke: How to find your dream job

Ashley Burnett, a BYU advertising grad, found her unconventional dream job. (Photo courtesy of Weston Colton on behalf of Vivint, Inc.)

From decorating her dorm room with Vogue advertisements to having lunch with executives at Barneys, BYU communications grad Ashley Burnett has lived a real life version of “The Devil Wears Prada.”

With plans to simply work at an ad agency after graduation, and with no sights set ...