The sweet rewards of newsjacking

Posted on June 7, 2017May 7, 2017 by James Collard

The internet is a crazy place. You never know what’s going to go viral. Let’s be honest, nobody saw Harambe, Alex from Target or Left Shark coming. But when the entire country seems to be focused on one aspect of the news or pop culture, you’ve got to take ...

James Collard

James Collard is a public relations student from Kaysville, Utah. He recently finished an internship with the Public Affairs Department of the Church of Jesus Christ of Latter-day Saints and is currently working as writer on BYU’s College of Physical and Mathematical Sciences marketing team. James is the type of person that enjoys travelling and exploring new places; unfortunately, time and finances don’t always allow him to do those things. In those cases, James turns to Netflix to bring him happiness.

Beyond the coffee runs: Best practices for today’s social media interns

Posted on January 20, 2016November 23, 2015 by McKann Hanseen

Gone are the days when an intern is solely a warm body for coffee runs and menial tasks an employer doesn’t want to do.

Many of today’s best communications internships employ interns to handle social media for companies. The responsibilities range anywhere from managing corporate ...

McKann Hanseen

McKann is currently a public relations/travel and tourism student at Brigham Young University. She enjoys outdoor adventures, getting to know people, and admiring the creations of others.

How college Football teams are using public relations

Posted on December 18, 2015November 23, 2015 by Preston Williamson

Fans go crazy over their favorite college football teams. How is PR happening in the background? (Photo retrieved from Mike McKee at freeimages.com)

Fans go crazy over their favorite college football teams.
How is PR happening in the background?
(Photo credit: Mike McKee at freeimages.com)

Huddles, Heismans and homecoming games — they’re all part of the buzz surrounding college football, so how is PR used to make them happen?

From writing and publishing game recaps to facilitating preseason events, college teams’ PR staff have endless behind-the-scenes work. Promoting ...

Preston Williamson

Preston Williamson is a junior studying public relations at Brigham Young University in Provo, Utah. His career interests are in health care and service marketing. Preston is married to his wife Jane, and his hobbies include cooking, exercising and reading non-fiction books.