The sweet rewards of newsjacking

The internet is a crazy place. You never know what’s going to go viral. Let’s be honest, nobody saw Harambe, Alex from Target or Left Shark coming. But when the entire country seems to be focused on one aspect of the news or pop culture, you’ve got to take ...

Beyond the coffee runs: Best practices for today’s social media interns

Gone are the days when an intern is solely a warm body for coffee runs and menial tasks an employer doesn’t want to do.

Many of today’s best communications internships employ interns to handle social media for companies. The responsibilities range anywhere from managing corporate ...

How college Football teams are using public relations

Fans go crazy over their favorite college football teams. How is PR happening in the background? (Photo retrieved from Mike McKee at freeimages.com)

Fans go crazy over their favorite college football teams.
How is PR happening in the background?
(Photo credit: Mike McKee at freeimages.com)

Huddles, Heismans and homecoming games — they’re all part of the buzz surrounding college football, so how is PR used to make them happen?

From writing and publishing game recaps to facilitating preseason events, college teams’ PR staff have endless behind-the-scenes work. Promoting ...

Implementing PR tactics as memorable as Taylor Swift’s lyrics

taylor swift

Taylor Swift walks through Times Square on New Years’ Eve 2014
(Photo credit: a katz / Shutterstock.com)

PR efforts often crash and burn. But do you want to know how to navigate the storms of public opinion? Be authentic.

Consider the reigning likability queen — Taylor Swift. She’s constantly getting positive media attention. She’s the  ...