3 tips to pitch a story right

Leigh Gibson was hired as an account director for Intrepid Agency in August 2011. (Photo courtesy of Intrepid)

Leigh Gibson was hired as an account director for Intrepid Agency in August 2011. (Photo courtesy of Intrepid)

Leigh Gibson, account director at Intrepid, “lived and breathed” journalism before she went into public relations. Having experience in both worlds, Gibson knows the ins and outs of pitching stories to the media.

In her relationship with the media, Gibson lives by what she calls ...

3 essentials to increase your blog readership

It takes more than just 10,000 hours of practice to make you an expert. Becoming a recognized expert in your subject also takes a dedicated effort to build your credibility.

Demonstrate your credibility through effective research.

Demonstrate your credibility through effective research. (Photo courtesy of pexels.com)

What you include in your blog post will determine your credibility with your readers. Applying three principles to ...

PRSSA National Conference: Tips for upcoming fashion PR pros

Theo Tyson, founder of trinity productions, is a thought leader in the world of fashion PR. Beyond event planning, publicity and parties, Tyson creates custom experiences for her clients.

In addition to her content presented at the 2015 ...

New York Times senior writer depicts threats of terrorism

Schmitt discusses terrorist threats at the Kennedy Center on the BYU campus. (Courtesy of BYU Kennedy Center)

Schmitt speaks in the Kennedy Center on the BYU campus about combatting terrorist threats  (Courtesy of BYU Kennedy Center)

New York Times senior writer Eric Schmitt visited the BYU campus in October to discuss various terrorist threats facing America today, urging students to be prepared.

“We are living in a more dangerous time than we did in 9/11,” he said.

With more than 15 years of experience writing about ...