What the Kardashians can teach us about good public relations

Whether you love them or you hate them, there’s no way you don’t know them. The Kardashian name has become a household term used all throughout America and the world. So how, you may ask, did this family become so famous?

Well, they don’t sing, act, or have ...

Beyond the coffee runs: Best practices for today’s social media interns

Gone are the days when an intern is solely a warm body for coffee runs and menial tasks an employer doesn’t want to do.

Many of today’s best communications internships employ interns to handle social media for companies. The responsibilities range anywhere from managing corporate ...

How to resurrect a brand like Old Navy

JStone / Shutterstock.com Old Navy is back and better than ever. How did the brand become relevant again? (JStone / Shutterstock.com)

Old Navy has completely reinvented itself. From the foam flip-flops and Fourth of July shirts to the perfect fitted pant and wearable dresses, the mass retailer is no longer just mom’s favorite store.

How did this brand, formerly on life support, transform into the go-to shop for young, ...