Knowing how to make the right career change

Career choices point in different directions. Finding the right one sometimes requires a change. (Photo retrieved from artiomp at bigstockphoto.com)

Career choices point in different directions.
Finding the right one sometimes requires a change. (bigstockphoto.com)

Finding the right job out of college is overwhelming enough. Changing careers is all the harder. Having gone through both, Justin Ellingford has experience any college student could learn from.

Ellingford currently works as the director of marketing and communications at Revere ...

How college Football teams are using public relations

Fans go crazy over their favorite college football teams. How is PR happening in the background? (Photo retrieved from Mike McKee at freeimages.com)

Fans go crazy over their favorite college football teams.
How is PR happening in the background?
(Photo credit: Mike McKee at freeimages.com)

Huddles, Heismans and homecoming games — they’re all part of the buzz surrounding college football, so how is PR used to make them happen?

From writing and publishing game recaps to facilitating preseason events, college teams’ PR staff have endless behind-the-scenes work. Promoting ...

The ABCs of effective PR

For the experienced PR professional, knowing the alphabet is more important than ever.

The ABCs of PR tactics. Gini Dietrich spoke in a Cision webinar, giving alphabetical advice every PR pro should use. (Photo retrieved from cision.com)

The ABCs of PR tactics.
Gini Dietrich spoke in a Cision webinar, giving alphabetical advice every PR pro should use.
(Photo from cision.com)

In a PR webinar hosted by Cision on Dec. 8, Gini Dietrich, founder of Spin Sucks Pro, delivered a presentation titled “From A to Z: Blogging and Content for PR.” Listing a PR tool for each letter of ...