Beyond the coffee runs: Best practices for today’s social media interns

Gone are the days when an intern is solely a warm body for coffee runs and menial tasks an employer doesn’t want to do.

Many of today’s best communications internships employ interns to handle social media for companies. The responsibilities range anywhere from managing corporate ...

Marketing tips from ‘The Hunger Games’ will help your brand ‘catch fire’

The three-finger salute signifies unity between the districts in "The Hunger Games." (Josh Thomas)

The three-finger salute signifies unity between the districts in “The Hunger Games.” (Josh Thomas)

Every Everdeen-loving, Capitol-loathing Hunger Games fan is assuredly excited for the final piece of the movie series, “The Hunger Games: Mockingjay Part 2,” which premieres Nov. 20. The release is sure to bring out zealous fanatics everywhere.

The powerful Hunger Games movement might ...

LDS Public Affairs manager talks PR strategy behind ‘Meet the Mormons’

LDS Public Affairs Senior Manager Scott Trotter visits with David Archuleta behind the scenes at the "Meet the Mormons" premiere. (John Dye)

LDS Public Affairs Senior Manager Scott Trotter visits with David Archuleta behind the scenes at the “Meet the Mormons” premiere. (John Dye)

There is a critical difference between amateur campaign and highly effective campaigns — a well thought-out and implemented strategy. The Church of Jesus Christ of Latter-day Saints’ “Meet the Mormons” campaign, which rolled out summer 2014, is one that exceeded its goal.

The ...