A digital generation: How to brand toward millennials

If you were to describe one thing that has changed the most in this generation, what would it be?

Think back to only a decade ago where cell phones like the Motorola Razr were all the craze. Smartphones were nonexistent, which meant the only way to use the Internet was through a computer.

Can ...

Loyalty like Lego: Gaining customer trust piece by piece

Losing a prized possession is always devastating. From losing a wedding ring to misplacing a LEGO figurine, we can all recall that frantic panic and that gut-wrenching feeling when something dear to us went missing.

In this case, we could only dream our situation was like that of Luka Apps, ...

Standing out from the crowd: How to be a social media expert

Lindsay Ford, Social Media PR Content Manager at TRUSS Group (Photo courtesy of Lindsay Ford)

Lindsay Ford, Social Media PR Content Manager at TRUSS Group
(Photo courtesy of Lindsay Ford)

Facebook, Twitter, Instagram, Pinterest and so many other platforms tug at our attention from when we first wake up to when our face hits the pillow at night. Social media bombards us with information. The trick is, how do we excel in contributing content that stands out?

Lindsay Ford has ...

Taking advantage of the limelight: Sink like Red Lobster or take off running like Vans

Viral videos and photos are becoming more complex when it comes to brand image. With the recent viral video, “Damn Daniel,” these short ladders to fame have presented a new form of media publicity. The question is, how can companies take advantage of these unexpected opportunities?

Kickin’ ...